![]() ![]() Learn how AI and ML work, their algorithms, capabilities, and how they affect the entire business and officiating.AI and ML can be used within many areas of the business, such as officiating where the risk of gambling scandals are increasing due to the rising popularity of sports betting in North America.Äigitally transforming different processes through technological advancements such as officiating is critical to improve the integrity and fairness of sports, where strategically combining people and technology processes will enhance the lives of officials. ![]() Implementing AI and ML to improve processes within the business is essential to drive efficiencies and improve the overall game. The sports entertainment industry captures an enormous amount of data - as organizations continue to be more digital its important that they use this data to their advantage.
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